My feeling is that Wattpad might be growing up a bit, but also maybe the general public at large (around the world) is shifting. For example, my mother, who loves crime, thriller, mystery, true crime, and some paranormal has only recently started delving into YA and is now heading over to KU and I’m pretty sure she will be on her way to Wattpad at some point after that.
I think people are just adjusting to different ways of reading and opening up to things that might have seemed “for young people.” I remember when Facebook was “for young people” and now my mother uses FB way more than I do. In fact, the demographics on FB have shifted enormously over the years.
@all RE: New Wattpad Brand
I always find it interesting how Wattpad does things. I don’t think they have formal change management processes in place. They seem to take the approach of “Let’s keep throwing something until we hit the bullseye.” They’re always “working on it.” Like this recent change: they throw out a whole new brand, which is poorly constructed, and now they’re going to spend the next months ‘fine-tuning’ the brand live in front of millions of people, day by day. Tweak this a little, tweak that a little. Working in branding, i can tell you that this is NOT the recommended approach… I think it’s a sign that WP truly is a start-up at heart that has grown too fast.